Aj Discala clarifies that since march 2011 the famous French brand Christian Dior was without any creative director and designer. John Galliano who has been designing for this emblematic brand for several years had to leave the company after some anti-Semite insults in a Parisian bar, says Aj Discala.
Christian Dior is one of LVMH’s companies with a very strong brand awareness for its accessories, clothes cosmetics and perfumes. The head quarter is in Paris on rue Francois 1er next to the flagship store on Avenue Montaigne explains Aj Discala.
Raf Simons is a Belgian designer who just finished his last mission at Jil Sander where he was the creative director. At Jil Sander, Aj Discala explains, Raf Simons was in charge for the men and women collections since 2005.
Aj Discala heard about the longue list of possible designers to replace Galliano, who was a genius and who did a tremendous job with the brand and its image over the past 10 years. Raf Simons, says Aj Discala was one of the last of this very long list.
Amongst possible replacer of Galliano, names such as Marc Jacobs who is currently the creative director at Vuitton were mentioned says Aj Discala. Riccardo Tisci who has the same job at Givenchy, as well as Nicolas Ghesquière at Balenciaga were all part of this list.
For Aj Discala, Raf Simons was just a perfect fit at Christian Dior. His last collection he designer for Jil Sander Fall/Winter 2012 shown in Milan in February was a real homage for the Dior New look
The question for Aj Discala is to know how the absence of any creative director affected the business at Dior. Even if Galliano left over one year ago, the sales of the brand were up 22% in 2011.
For Aj Discala it was important that the designer taking over Galliano’s job was known in the fashion world. For the shareholders it is a relief to see Raf Simons joining the Christian Dior team.











